Beintoo, established in 2011, is an Italian company specializing in data-driven digital marketing and mobile advertising solutions. It offers innovative technologies and insights to brands, marketers, and publishers, focusing on enhancing digital advertising campaigns through a data- centric approach. centric approach.
Company Overview.
- Headquarters. Milan, Italy.
- Offices. In addition to Milan, Beintoo has offices in Rome, Madrid, and Hamburg.
- Team. The company employs a team of 41 experts dedicated to mastering the data-driven ecosystem.
Services and Solutions.
Beintoo offers a range of services designed to enhance digital advertising campaigns.
- Audience and Media Planning. Strategic development of innovative solutions for effective audience targeting and media planning.
- Media and Advertising Solutions. Provision of rich media formats and advertising solutions tailored to client needs.
- Post-Campaign Analysis. Utilization of tools like KOUSTEAU for comprehensive post-campaign analysis to measure effectiveness.
- Publisher Solutions. Development of solutions to support publishers in monetizing their platforms effectively.
Technology and Data.
Beintoo's proprietary technology includes an SDK that collects anonymous geolocation signals from users who have given explicit consent. This data enables the company to reconstruct consumer habits and preferences, facilitating highly personalized advertising strategies. With a panel of millions of users across Italy, Spain, and Germany, Beintoo ensures high quantitative and qualitative standards in its data collection.
Recent Developments.
- Leadership Appointment. In September 2024, Beintoo appointed Laura Maridati as Chief Product and Operations Officer to drive expansion and innovation in retail media.
- New Product Launch. In July 2024, the company introduced SPOTS, a solution aimed at enhancing data-driven advertising planning by allowing advertisers to target users in specific and strategic areas. specific and strategic areas.
- Partnership with Samba TV. In March 2024, Beintoo partnered with Samba TV to integrate proprietary TV viewership data, enhancing targeting capabilities in Spain and Germany.
Mission and Values.
Beintoo is committed to offering effective business solutions by providing mobile data, insights, and innovative technologies. 's core values include innovation, trust and reliability, delivering remarkable experiences, and openness.
For more detailed information, you can visit Beintoo's official website. Beintoo
