Double Eleven shopping carnival, e-commerce wars have come to an end, many netizens stay at home, nestled in bed, holding a cell phone, jumping fingertips, happy hoarding. Already netizens sunshine trophies, said the courier received soft hands, courier brother ran soft legs. Nanjing physical shopping malls are not willing to show weakness, roadside signage neon advertising overwhelming, impact on the visual, but e-commerce to its price advantage and convenience far ahead, especially good to go civilian route, deeply loved by the majority of audience groups.
Nowadays, shopping at the mall seems a bit extravagant, the luxury of price, the luxury of time, the luxury of transportation, everything becomes more and more extravagant. Do you remember the last time you went to the mall in which season?
In many 70, 80, 90 years after childhood, hear "go, mom take you to the mall!" , can be excited for a few days; decades ago, travel to Nanjing, business trips do not stroll through the central, Dayang, Xinbai and other shopping malls, do not casually buy a few pieces of clothing large bags, all feel white to a trip to Nanjing; about girlfriends on the weekend to travel, shopping malls, shopping, dinner, catch up on family life, happy, chatter, this is the real life. Nanjing's many old shopping malls carry the memories of our youth and childhood, some through all kinds of efforts to glow, some did not survive the winter gradually disappeared.
In the fierce competition in the market, some shopping malls choose to deepen to create traditional characteristics, some shopping malls choose to meet the trend of the times.Just like the Central Mall, one side of the facade is refurbished with a large glass curtain wall, while the other side retains its vintage and outdated frontage, perfectly demonstrating the embracing of the past and the facing of the future.
Embrace the past and play the heritage card.Some of the old shopping malls opened nostalgic snack stores, tell the memory of the old Nanjing, Taiping Food Supermarket in Taiping Shopping Mall and Wannianqing brand stores, the use of sesame sticks, osmanthus crispy candies and other nostalgic childhood taste, attracting children's eyeballs, win the favor of middle-aged and elderly residents, from time to time to buy a syrupy grandchildren to their children and grandchildren to tell their children and grandchildren about their own childhood snacks loved to eat. With the national products once again support prong up, the heat of national brands to attract a group of young people's attention, began to turn to the parents of the choice. The mall retains its age-old exterior columns and signboards, ushering in frequent visits from old customers and opening up memories.Here, shopping is sentiment, buying is emotion, reading is youth.Signboards covered with patina and counter decorations full of a sense of age are all witnesses of time. The traces of age touch the soft strings of the heart, and people put down their hard shells without defense and pay for the good mood.
Look to the future and play the innovation card.Some old shopping malls have looked to new types of malls, adapting to market changes and integrating modern and traditional culture to remodel and upgrade. To cope with the impact of e-commerce, brick-and-mortar businesses have changed their investment concepts, focusing on the first-store economy, paying attention to the youth market, and creating more attractive scenarios and content with art, interest, trends, and technology.Release all kinds of "friendliness".Aqua City, Horizontal Square, and Oriental Fred have introduced a variety of new trendy stores; Longhu Hexi Sky Street and Central Mall Hexi Store have attracted fans to come to support the card through indoor large screen placement, offline meet and greet, and flash stores around the stars.A collection of "trends".Aishang Tiandi and Wanxiang Tiandi have introduced fashion brands to provide young people with all kinds of dressing inspiration; NOWS New Block has constructed a fusion space between consumption and art exhibitions, becoming a gathering place for the cultural energy of new youths; and Maoye Tiandi and Wanda Maoye have introduced trendy sports neighborhoods to provide a space for workers to release their pressure and experience excitement.Integration of various "cultures".Jianye Uyue Plaza restores the Qinhuai Water Street so that consumers can experience the ancient Qinhuai River indoors, and the Deji Plaza Art Museum shows consumers the collision of humanistic art and modern style.
E-commerce "price war" ebb, net red with goods repeatedly overturned, consumers are more willing to "wine", go deeper a meter "alley".For brick-and-mortar businesses to endure in the midst of fierce competition, the core lies in people - attention and respect for people.In the consumer's "experience", "sincerity", "quality" high demand today, perhaps the high immersion, tourism and shopping combined "paradise" commercial center "Business center, the ultimate service, high quality and price brand image, in order to let more people willingly pay for the scene, for the emotional payment.
Come on, tell us, which mall in NJ wins your heart more today?
