The city's fall harvest is now in its final stages
Golden rice
It's being processed into real estate rice.
bring sth. to the consumer's table
It is understood thatNanjing real estate rice has registered more than 100 brands.And brand awareness, influence increased year by year; although only accounted for Nanjing rice consumption market of about 10% market share, but the Nanjing real estate rice to avoid the shortcomings of the strengths, not to spell the volume of spell quality, and successfully entered the market in Zhejiang and Shanghai.
In the rice market, where there are many strong players and fierce competitions
"Jinling flavor rice" how to stand out
Toward the "Yangtze River Delta"?
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Over 100 brandsAnnual sales of "Jinling Taste Rice" exceeded 30 million dollars
On November 19, in Lishui District and Feng Town, Wu Cunqiao Village, Lishui District, Nanjing Sanyuan Agricultural Science and Technology Co., Ltd. rice production base, drying machine running at full power, just harvested rice drying will be processed into the company's own brand "Wugu Road" rice.
"Wugudao" was founded in 2018, the choice of rice varieties for the "South Japonica 46", the brand's annual sales of more than 500,000 yuan. Chen Jun, general manager of Sanyuan Agriculture, introduced that "Wugudao" has gradually established offline stores and supply and marketing platforms, and has carried out long-term cooperation with 16 enterprises and institutions, and has won a number of honors, such as the silver prize of Jiangsu good rice and the special prize of Nanjing good rice. "From selling grain to selling rice, brand building for the company led to an annual income increase of 35%," Chen Jun said happily.
In Nanjing, more and more agricultural subjects are beginning to establish their own rice brands. According to incomplete statistics, the city has more than 100 existing rice registered brands, of which the Luhe District has the largest number, more than 50, and Lishui District and Gaochun District have more than 20 each.
The city emerged "Mingwen" "Aizin" "fair" "Chunhe" "" Qianbao" "Qiuya" and other well-known brands.Won the "Jiangsu good rice" special prize, gold medal and many other honors.
In addition, Lishui "Quhu" rice has been recognized as a well-known trademark in China, with sales exceeding one hundred million yuan, and Jiangning Chunhua Street "Tuqiao Rice" has been recognized as a well-known trademark in China.Obtained National Agricultural Products Geographical Indication Certificate.
In order to enhance the overall development level of the Nanjing rice brand, and to form a "synergy" for the development of the rice brand.In 2019, the city set up a regional public brand "Jinling Taste Rice", continued to strengthen its own brand building, selecting and breeding "South Japonica 46" and other excellent taste rice varieties, carrying out standardized planting technology training, driving the order of planting.At present, the number of cooperative planting production bases of "Jinling Flavor Rice" has reached 21, and the number of cooperative agricultural entities has reached 32.
According to the Nanjing Rice Industry Association 2023 incomplete statistics, "Jinling flavor rice" brand products annual sales of 8 million pounds, sales of nearly 32 million yuan, access to the Nanjing Good Rice Gold Award, Nanjing Good Rice Grand Prize, Jiangsu Good Rice Top Ten Brand Award, Jiangsu Good Rice Packaging Award and many other awards.
Good seed + good lawNanjing's real estate rice taste "soft and sticky"
What are the characteristics of Nanjing real estate rice compared with Northeast rice and North Jiangsu rice?
City agricultural extension station deputy director Wang Jiansheng introduction, the city's main varieties of rice for the "South Japonica 46" "South Japonica 5055" "South Japonica 9108" and other round-grained varieties of rice, as well as the two Hui Excellent silk seedling, Y two excellent 17 indica rice varieties. Among them, "Japonica 46" will be fully promoted in Nanjing in 2021, with a planting area of about 230,000 mu in the city this year, and "Japonica 46" is the main variety in the regional public brand "Jinling Flavor Rice". varieties."NANJIANGSHI 46" has won many domestic and international awards, and is known as "the best rice in Jiangsu".
"Soft, fragrant and glutinous" is the unique feature that distinguishes the taste of "NJ46" rice from other rice.Cultivate "Southern Japonica 46" of the "father of Southern Japonica" - Jiangsu Provincial Academy of Agricultural Sciences, Institute of Food Crops researcher Wang Cailin said, "Southern Japonica 46 "Cooked rice crystal clear, exudes the fragrance of rice, the surface of the rice grain shiny, soft and elastic taste and glutinous, excellent taste quality.
Since the growing period of "Japonica 46" is up to 170 days, it will have an impact on the progress of wheat planting. Therefore, Wang Cailin's team continued to improve the Japonica series, cultivating more high-yielding varieties such as "Japonica 8911" and "Japonica 5718".Among them, "Japonica 8911" is suitable for planting in Nanjing, with an average yield of 700-800 kilograms per mu, and is currently being promoted.
