To state a familiar fact.
Nanjing is the cradle of China's chemical industry. In the history of China's chemical industry, Nanjing's local chemical enterprises, such as Jinling Petrochemical, Nanhua Corporation and Yangzi Petrochemical, have played a pivotal role.
○ From oil to plastics, from fertilizers to detergents, Nanjing produces whatever the people need most. Chemical industry is the mother of all industries and the core foundation of manufacturing. In recent times, Nanjing's chemical industry has made great contributions to China's industrial development.
○ Another less familiar fact.
character used in Taiwan as a substitute for a real name (like "X" in English) Nanjing is actually also the upstream raw material base of many cosmetics, in the field of fine chemical industry is also profound.We are developing and producing core raw materials including hyaluronic acid and recombinant collagen, as well as various surfactants and functional additives.
character used in Taiwan as a substitute for a real name (like "X" in English) In our familiar cosmetics publicity moisturizing, soothing, antioxidant, anti-aging and other effects of the back, is often "NJ ingredients" in the role.
○ In recent years, the rapid development of the global cosmetics industry, the rapid rise of domestic cosmetics, which is obviously inseparable from the innovation of domestic raw materials, "Nanjing Ingredients" in this national products on the road to success.
01The road to the reversal of domestic cosmetics
○ This year's double eleven from October began to play, the 21st day of Tmall first day turnover list, the domestic cosmetics brand Perrier get fast-consumption list and beauty list of the double first, the opening of the sale of five minutes, sales have broken the billion. In the jitterbug open door battle report, Perrier, Winona and other national brands also accounted for half of the seats in the top ten ranking of the beauty daily.
○ Macro data is more impressive.According to the China Flavor and Fragrance Cosmetic Industry Association Industry Research Center research, China's cosmetic market size of 1044.545 billion yuan, China is the world's largest cosmetic consumer market.
○ Domestic cosmetics, which were once squeezed, have finally moved to the center of the stage to be on an equal footing with the big international brands, but it has taken nearly 40 years for this road to be traveled.
○ Since the reform and opening up, international cosmetic brands have collectively flooded into the Chinese market, and international beauty giants such as L'Oreal, Estee Lauder, and Shiseido once occupied more than 80% of the domestic market share by virtue of their brand strengths and sophisticated marketing and promotion. Until recent years, the rapid development of social media and e-commerce channels, superimposed on the rise of the national tide culture, domestic brands gradually find the spotlight.
○ There are several reasons for this, one of which is the catching up of brand perceptions.
○ Compared to the inertia of international brands rooted in first- and second-tier cities, theDomestic beauty brands have been more proactive in reaching out to the younger generation of consumers, reaching out to the sinking market through social media and live streaming, and enhancing the visibility and reputation of domestic brands.
○ A questionnaire survey shows that young people between the ages of 20 and 35 are now the main consumers of domestic cosmetics, accounting for 70.68%. A new generation of young consumers no longer blindly follow the big brands, more concerned about quality and experience, the national beauty firmly grasp this opportunity.
○ On the other hand, there is the hard core of technological innovation.
character used in Taiwan as a substitute for a real name (like "X" in English) Skin care products look at the hard power of science and technology, in the catch-up competition with the international brands, as a latecomer to the national products can only run faster and more stable.
For example, Tianzhong Bio, a local company in Nanjing, is competing in the dermatology-grade skin care track with innovative biotechnology. As the first company in China to obtain the registration certificate of Class II medical device for sodium hyaluronate dressings, it has 99 intellectual property rights, and its brand of dressing products can even enter the dermatology and plastic surgery departments of hospitals to help patients with skin repair.
○ Jin Yu, co-founder of Tianzhong Biologicals, revealed a detail that after a product was launched, the team found that a very small number of users were still allergic to it, and even though the sensitization rate was already much lower than the national standard, the team decided to overturn and start again, pulling out all the links in the production of the product and testing and verifying them one by one.
○ Make up for the brand awareness and technological innovation two "long legs" after the domestic brands and international brands really stood on the same track, and in the road of reversal faster and faster.
○ Data show that in 2023, China's cosmetic exports amounted to 6.51 billion U.S. dollars, a strong year-on-year growth of 16.7%, in December of the same year, "China's beauty in South Korea," even on the hot searches, the strength of the national product should not be underestimated.02Help the national product find its own "magic factor".
Whether it's Aquamarine Mystery's "Magical Active Essence", SK-II's PITERA, or L'Oreal's Hyaluronic Acid, each internationally renowned skincare brand has its own key ingredient, and it is through the promotion of these "magical factors" that the price premium of the product can be greatly increased. By publicizing these "miracle factors", the price premium of the product can be greatly increased.
character used in Taiwan as a substitute for a real name (like "X" in English) Want to hit the high-end daily chemical products, to create a real domestic brand, the key lies in whether we can find their own "magic factor". Standing in the upper reaches of the industry, around the raw materials to do articles of the Nanjing Chemical Industry Cluster, is in the core engine.
○ Some NJ businesses have taken their own steps.
In March last year, Ashland Nanjing officially laid the foundation stone for a world-class plant functional raw material production project with an annual output of 260 tons. Relying on Ashland's PSR plant small molecule RNA extraction process and unique patented technology, the active molecules in plants can be effectively extracted, and some of the key ingredients have been applied in the serum of a major brand.
In April this year, Nanjing Tianzhong Bio released the world's first Micro SCol III collagen microspheres, which changed the chain characteristics of traditional recombinant collagen to achieve long-lasting stability and high permeability. Ltd. has a series of champion products with excellent technology, and its production of amino acid surface activation, rheology modifiers, high-efficiency sunscreen agents, etc., has become the "power source" of innovation for many downstream manufacturers, and has been ranked No. 1 in the domestic market share for many years in a row.
○ More companies are betting on the field of synthetic biology. At one time, because of the limitations of technology and raw materials, many natural products such as collagen, squalane, bird's nest acid and other raw materials, although excellent in efficacy, could not be mass produced and applied in the field of cosmetics.
○ But today, with advances in synthetic biotechnology, companies can synthesize complex molecules through biological design, genetic engineering and other means, thereby mass-producing innovative raw materials and finding their own "magic factor."03Nanjing for the national color "add fragrance"
character used in Taiwan as a substitute for a real name (like "X" in English) From the rough petrochemical field to the refined production of cosmetic raw materials, Nanjing's chemical industry has realized a magnificent turn from "heavy" to "light".If the rise of national beauty brands after forty years, then the chemical industry in Nanjing "from scratch" history has stretched nearly a century.
As early as 1934, Fan Xudong, who is known as "the father of China's national chemical industry", founded the Yongli ammonium factory in Nanjing, which successfully produced the first package of ammonium sulphate in China, enabling the people of China to use self-developed chemical fertilizers. In the 1950s, the plant also built the first fertilizer catalyst production workshop, which produced the first package of catalyst in China.
○ In 1965, Nanjing Oil Refinery was put into operation. Into the booming eighties and nineties, seven chemical enterprises in Nanjing joined forces to form the Jinling Petrochemical Corporation, building a modern petrochemical industrial base with a scale of 10 million tons.
○ At the same time, Nanhua, which was transformed from the ammonium factory of Yongli, has successfully developed a new type of catalyst, breaking China's long-term reliance on imports. And the polyester fiber raw material produced by YPC has an annual output sufficient to make 5 billion meters of pure polyester fabric, up to 5 meters per capita, which is equivalent to replacing the cotton output of 11 million acres of high-yield cotton fields.
Today, the torch of the chemical industry has converged in Nanjing's Jiangbei New District. In this state-level new zone, some shocking changes are taking place. For example, the Jiangbei New Material Science and Technology Park has become the world's largest production base for acetic acid and derivatives and liquid methionine, as well as a major domestic production base for epoxy and derivatives, with an economic scale that ranks among the highest in the nation's chemical parks.
character used in Taiwan as a substitute for a real name (like "X" in English) In Jiangbei New District, a collection of Nanjing 60% cosmetic manufacturers, and is planning to build a full range of R & D production and manufacturing bases covering flavors, fragrances, cosmetic raw materials and other categories.
○ At present, the Jinling Petrochemical high-end daily chemicals project with a total investment of about 10 billion yuan has been launched here, which mainly produces high value-added daily chemicals series products. In the future, it is going to build the first daily chemical new material industry cluster from petroleum raw materials to end products in China.
At the same time, Nanjing Biomedical Valley, relying on the advantages of the agglomeration of the biomedical industry, has constructed an ecosystem of "learning, researching, producing and utilizing", and successfully cultivated a variety of hyaluronic acid dressings and recombinant collagen series of medical cosmetic products, as well as established a public technical service platform for the inspection and testing of flavors and fragrances and a service platform for the CDMO of cosmetic products.
In addition, CoreTech Cross-Border E-commerce Industrial Park has also taken chemical and flavor cosmetics as one of the four major "cross-border e-commerce + industrial zones" for its development, and has gathered 20 excellent cross-border e-commerce service providers in the park, launched the first cross-border e-commerce industrial fund in Jiangsu Province and the first cross-border e-commerce guarantee product in Nanjing, and landed the integration base for industry and education to provide all-round support for domestic cosmetics enterprises to carry out cross-border e-commerce business. base, providing all-round support for domestic cosmetic enterprises to carry out cross-border e-commerce business.
○ China's cosmetics industry (flavors and fragrances cosmetics industry) has become a multidisciplinary industry integrating biomedicine, information science, sociology and oriental aesthetics, etc., and the "scientific content" continues to increase and strengthen, and there is great potential for the beauty and health industry. Among them, with the upgrading and transformation of the consumer structure, beauty, beauty market scale is growing rapidly, China's cosmetic industry has entered a period of rapid development of industrial clustering.
character used in Taiwan as a substitute for a real name (like "X" in English) Grasp the opportunity, facing the future, Nanjing is walking out of a "three new" avenue: to accelerate the construction of a new ecology of China's fragrance industry, to create a new height of China's fragrance industry integrating headquarters, production, sales, R & D, design, exhibition and trade, testing and other industry chain, and to build a new brand of China's fragrance industry relying on the supply of raw materials to the sale of finished products in Nanjing and the Yangtze River Delta to realize the integrated development. Realize the integrated development of China's fragrance industry new brand.
○ From the people's production needs, to the national color "fragrance", Nanjing accompanied the national industry out of a development path across the centuries, and this road is still long, long, long ......
