According to incomplete statistics, nearly 40 key shopping malls in Nanjing adjusted more than 500 new stores in the first half of 2024.Among the malls that landed 20 new stores and above are: Nanjing IFC Mall, Nanjing Jingfeng Center, Golden Eagle Hubin Tiandi, Deji Plaza, Nanjing Central Mall Xinjiekou Store, Golden Eagle World, Grandview Tiandi MALL, Nanjing Pengxin Aqua City, Huacai Tiandi, and Nanjing Hongyang Plaza.
○ What kind of signals do shopping malls send out with intensive new additions? In the face of market competition, how can shopping centers stand out?01Retail and restaurant formats top the list of new stores
○ In terms of the proportion of businesses that have landed new stores.In the first half of the year, the retail business accounted for the first place, reaching 45%, food and beverage business accounted for 43%, children's parent-child business accounted for 6%, sports and entertainment business accounted for 5%, and other business accounted for 1%.
character used in Taiwan as a substitute for a real name (like "X" in English) On the retail side, apparel, beauty, jewelry and other categories have been the focus of the mall's renovation and refurbishmentTheAmong them, the apparel and footwear category introduced more than a hundred brands such as 361°, 73 HOURS, anis, ARIOSE YEARS, AUM, Deer Island Membership Store, GODI, National Geographic, Banana, CHUU and so on, which occupies half of the retail segment. In the beauty category, new stores such as 3CE STYLENANDA, L'Oreal, Mason Majella Fragrance, Meeko, the whoo, GUERLAIN, and Winona were introduced. Jewelry category, Shengshi YuManTang, ZhouDaJin, ZhouDaSheng, ZhouSangSang, Shanghai HuYi gold store, LaoFengXiang, LaoTiao ancient rhyme, BaoQingYinLou, Pandora Pandora Jewelry, ChengFuJinKan and other brand new store opened.
character used in Taiwan as a substitute for a real name (like "X" in English) In the F&B segment, coffee, new tea drinks and bakery categories continue to gain momentum.Peet's Coffee, M Stand, Umber Coffee, Bixing Coffee, Cat Coffee, Starbucks and other coffee brands, Blueglass Yogurt, Lemony Tea, Grandma's Handmade Tea, Tea Baedao, Tea Talking, Tea Face, Tea Bijie, Tea Cloud, Oriental Muran, Chunxie Salt Tea, Lu Quinoa has opened a recipe, Jasmine Milk White, Xi tea, coconut a few of the water, yak yasi, small gold gold handmade tea, coco, is lemon, lemon season and other new tea brands, CIAO PANIFICIO Italian Bread Museum, the Roll'ING handmade Swiss rolls, Window Moss, Red Runner, leavening villa, West Tree Puffs, a bagel and other bakery brands, opened a number of new stores.
character used in Taiwan as a substitute for a real name (like "X" in English) In addition, shopping malls are increasingly focusing on "bringing young people along for the ride" when it comes to branding.For example, the planning area of the pan-secondary yuan industry in Aqua City is nearly 6,000 square meters, and more than 20 secondary yuan merchants have been introduced so far, including the industry's leading brands such as Model Play Bear, GOODSLOVE, Comic Soul, Cat Sufferance, Comic Library, Tide Play Planet, Market Mile Goods, and bilibiliGoods.
○ In terms of first stores, 197 first stores of various types (first stores at city and above level) were introduced in Nanjing in the first half of 2024.Among them, there are 2 global first stores, 7 national first stores, 5 East China first stores, 48 Jiangsu first stores and 135 Nanjing first stores.The number and capacity of first stores remain high.
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character used in Taiwan as a substitute for a real name (like "X" in English) Since the beginning of this year, several shopping malls in Nanjing have intensively launched new stores. Whether it is a large commercial complex with experience-based consumption, a collection of high-end shopping malls with many international brands, or an outlet mall where you can walk your children and shop at the same time, all of them are seeking the road of transformation and development in the face of fierce competition in the market.
character used in Taiwan as a substitute for a real name (like "X" in English) On July 26, Nanjing IFC mall (Nanjing IFC) was officially opened.This luxury commercial complex has gathered 168 international high-end fashion brands and specialty restaurants, attracting 50 brands to open their first stores in Nanjing.
character used in Taiwan as a substitute for a real name (like "X" in English) At the beginning of the year, "China's first business district" Xinjiekou began to renew and upgrade the streets, alleys, small stores, shopping malls have changed into new clothes, to bring you a new consumer experience.Central Mall Xinjiekou Store focuses on light luxury consumption, first store economy, and online red tide for overall enhancement, Nanjing Xinbai Center Store completed the adjustment of the vertical line of movement from the first floor to the seventh floor of the negative of Block A, Dayang Department Store Xinjiekou Store is full of texture of the new glass curtain wall, and the façade of IFCX has been upgraded to the glass curtain wall with steel keel and aluminum panel system, which is not only stronger and safer, but also has a more concise and atmospheric appearance.
character used in Taiwan as a substitute for a real name (like "X" in English) Today's shopping malls are no longer just shopping centers, but also have a variety of functions such as entertainment and culture. Zhang Jianping, director of the Regional Economic Cooperation Research Center of the Research Institute of the Ministry of Commerce, said thatWith the emergence of new forms of consumption and more diversified consumer demand, commercial complexes need to make changes in the face of the new situation.Emphasizing food and beverage, upgrading services, and adding entertainment features are all ways to attract consumers and meet their diverse needs.
03After the novelty has worn off, how do you maintain traffic?
Many consumers have commented on the popular commercial complexes in Nanjing as "good to shop", "convenient" and "good experience".Today's commercial complexes, most of which have become quality of life, a collection of clothing, jewelry, food and beverage, leisure sports, digital hip games, children's entertainment, cuddly pets, new energy vehicles and other diversified industries, the family clientele can basically achieve one-stop convenient consumption in a shopping mall.The rich variety of formats and brands brings consumers more convenience and choices, and reaps the benefits of customer traffic and performance.
○"Good shopping" is also reflected in the attentive service provided by commercial complexes that perceive the subtle needs of consumers.Nowadays, more and more shopping malls are becoming pet-friendly and child-friendly malls, and many commercial complexes are remodeling and upgrading their mother and baby rooms and barrier-free facilities to provide consumers with a more comfortable shopping experience.
○ Zhou Qingjie, executive director of the New Business Economics Research Institute of Beijing Technology and Business University, said that it is most important for offline commercial complexes to provide consumers with a good consumer experience.This experience is multifaceted, including both the shopping experience and good parking services, hygienic conditions and reasonable return processes. In the face of the impact of new online retail formats, providing higher quality goods and better service will attract consumers out of their homes.
○ Rational consumption has gradually become the current mainstream. In addition to the introduction of new stores, commercial complexes also need to create a suitable for modern people, especially young people's lifestyles and attitudes to life and scenes, will be a new aesthetic and emotional experience and life inertia fusion presentation, and continue to give the commercial space a richer connotation, to attract consumers to come in, stop, and realize the transformation of the scene from the attraction of the flow of traffic to the sales performance.
