Recently, the Jiangsu Provincial Department of Culture and Tourism released the "Jiangsu Tourism Visitor Satisfaction Survey Research Report (First Half of 2024)".
Recently, the Jiangsu Provincial Department of Culture and Tourism released the Jiangsu Tourism Visitor Satisfaction Survey Research Report (First Half of 2024).
The report shows that of the 13 district cities in the province, theNanjing ranked first in the province with 85.20 points in the comprehensive index of visitor satisfaction, and was the only city in the province to reach the level of "high satisfaction" (above 85 points).The
The report reveals that among the 13 prefecture-level cities in Jiangsu Province, Nanjing ranks first in the comprehensive index of tourist satisfaction with a score of 85.20. The report reveals that among the 13 prefecture-level cities in Jiangsu Province, Nanjing ranks first in the comprehensive index of tourist satisfaction with a score of 85.20. It is also the only city in Jiangsu Province to reach the "high satisfaction" level (above 85 points). It is also the only city in Jiangsu Province to reach the "high satisfaction" level (above 85 points).
In the first half of the year, the city's culture and tourism system with high-tech, digital means, in 5G, VR, AR, big data, artificial intelligence, supported by tourism, performances, exhibitions, theaters to break through the boundaries of space and time, so that the "culture and tourism +" new ways to play endless new products "blossomed! The new products "blossomed", so that tourists "often travel always new".
In the first half of the year, leveraging high technology and digitalization, along with the enhancements from 5G, VR, AR, big data, and artificial intelligence, Nanjing's cultural and tourism system has broken through temporal and spatial boundaries. In the first half of the year, leveraging high technology and digitalization, along with the enhancements from 5G, VR, AR, big data, and artificial intelligence, Nanjing's cultural and tourism system has broken through temporal and spatial boundaries. This has led to an endless array of new "cultural tourism +" activities and a blossoming of new products, providing tourists with ever-new experiences.
In addition, the city to further enhance the convenience of Chinese and foreign tourists in Ning tour, and constantly optimize the service, so that Chinese and foreign tourists have to meet with the "Ning".
Moreover, Nanjing has further improved the convenience of Chinese and international tourists visiting Nanjing by continuously improving services, resulting in numerous visitors making plans to visit Nanjing. Moreover, Nanjing has further improved the convenience of Chinese and international tourists visiting Nanjing by continuously improving services, resulting in numerous visitors making plans to visit Nanjing.
According to the provincial Department of Culture and Tourism tourism statistics caliber measurement, the first half of the city received a total of 103 million tourists, comparable caliber growth of 32%; to achieve total tourism revenue of 134.7 billion yuan, comparable caliber growth of 23%.
According to the tourism statistics of the Jiangsu Provincial Department of Culture and Tourism, Nanjing welcomed 103 million visitors in the first half According to the tourism statistics of the Jiangsu Provincial Department of Culture and Tourism, Nanjing welcomed 103 million visitors in the first half of 2024, a comparable increase of 32%; achieving a total tourism revenue of RMB 134.7 billion, up by 23% on a comparable basis.
This "Jiangsu Tourism Visitor Satisfaction Survey Research Report (First Half of 2024)" concludes thatNanjing has a wealth of tourist attractions, cultural and museum resources, holidays are often among the list of popular tourist destinations in the country, there are able to play the "top stream" position of the old attractions.
The Jiangsu Tourism Visitor Satisfaction Survey Research Report (First Half of 2024) states that Nanjing, with its rich resources of tourist attractions and cultural venues, frequently ranks among the top hotspot destinations during holidays in China, hosting several iconic attractions capable of leading the trend. holidays in China, hosting several iconic attractions capable of leading the trend.
In addition, Nanjing adheres to the technology-enabled culture and tourism, and increases the sense of freshness and experience with innovation and creativity, which maintains a strong attraction to tourists all year round.
Additionally, Nanjing insists on empowering culture and tourism through technology and increasing novelty and experience via innovation, maintaining a strong appeal to tourists all year round. maintaining a strong appeal to tourists all year round.
The report evaluates tourism satisfaction in nine dimensions: overall city environment, quality of tourist spots, tourism-related elements, tourism safety and security, integrated development of culture and tourism, intelligent tourism construction, civilized tourism promotion, honest tourism service, and tourism word-of-mouth.
The Report evaluates tourist satisfaction from nine dimensions, including the overall urban environment, quality of tourist areas, tourism-related elements, tourism safety assurance, integration of culture and tourism, smart tourism development, promotion of civilized tourism, integrity in tourism and tourism development. elements, tourism safety assurance, integration of culture and tourism, smart tourism development, promotion of civilized tourism, integrity in tourism services, and tourism reputation. The Report evaluates tourist satisfaction from nine dimensions, including the overall urban environment, quality of tourist areas, tourism-related elements, tourism safety assurance, integration of culture and tourism, smart tourism development, promotion of civilized tourism, integrity in tourism, and tourism reputation.
Taking the tourists visiting the city as the survey object, the basic characteristic structure such as age, education, income, gender and so on is fully considered, and it covers local tourists, foreign tourists, group tourists and scattered tourists, with a sample of 7,523 from the whole province, of which 1,470 are sampled from Nanjing, and it also covers the tourist scenic spots, tourist resorts, recreational neighborhoods, culture and tourism consumption agglomeration zones, countryside tourist spots, themed tourist spots, cultural and museum venues, star-rated hotels, grade lodgings and other tourism venues.
The survey targets visitors to Nanjing, taking into account basic characteristics such as age, education, income and gender, and covers local and non-local visitors, group tourists, and individual travelers. A total of 7,523 samples were collected across Jiangsu Province, including 1,470 from Nanjing, encompassing tourist attractions, resorts, leisure districts, cultural and tourism consumption clusters. Nanjing, encompassing tourist attractions, resorts, leisure districts, cultural and tourism consumption clusters, rural tourism spots, themed The survey was conducted by the Ministry of Culture of the People's Republic of China and the Ministry of Education, Culture, Sports, Science and Technology of the People's Republic of China.
On the basis of questionnaire survey, key issue interviews, "mystery tourists" unannounced visits, network public opinion monitoring, etc., and comprehensive industry experts' evaluation and other survey results, the report concludes that tourists give high evaluations to Nanjing's overall urban environment, tourism-related elements, culture and tourism integration, outstanding tourism word-of-mouth performance, good overall image of tourism, good faith management services, high overall satisfaction with safety and security, high recognition of the overall attractiveness of tourism areas and sites, digital culture and tourism experience, and civilized tourism promotion. , high overall satisfaction with safety and security, high recognition of the overall attractiveness of tourist areas and sites, digital culture and tourism experience, and civilized tourism promotion, and better tourism leisure and operation service providers.Comprehensive index of tourist satisfaction reached the level of "high satisfaction", ranking first in the province.The
Based on questionnaires, key issue interviews, undercover visits by "mysterious visitors", and online public opinion monitoring, combined with evaluations from industry experts, the Report concludes that tourists highly appreciate Nanjing's overall quality. Based on questionnaires, key issue interviews, undercover visits by "mysterious visitors", and online public opinion monitoring, combined with evaluations from industry experts, the Report concludes that tourists highly appreciate Nanjing's overall The report concludes that tourists highly appreciate Nanjing's overall urban environment, tourism-related elements and the integration of culture and tourism. Nanjing's tourism reputation stands out, with a positive overall image, high satisfaction with integrity in operations and safety assurance, and strong appeal in tourist areas. Additionally, digital cultural and tourism experiences and the promotion of civilized tourism are well recognized, with good performance in tourism leisure and operational services. Consequently, the comprehensive index of tourist satisfaction in Nanjing reaches the "high satisfaction " level, ranking first in Jiangsu Province. Consequently, the comprehensive index of tourist satisfaction in Nanjing reaches the "high satisfaction " level, ranking first in Jiangsu Province.
