In Lishui, a labor brand is an employment "golden name card" and a "golden key" to get rich. Recently, in Jiangsu Province, the labor brand cultivation and construction project will promote the meeting and supply and demand docking activities.62The labor brand was awarded the title of Provincial Labor Brand of the year 2024 in which the"Lishui five-plum (berry) new farmers"Selected as a labor brand in the culture and tourism category
About the labor brand
Labor brand is a high-quality employment carrier integrating distinctive regional marks, industry characteristics and skill features. In recent years, Lishui District Human Resources and Social Affairs Bureau has taken the labor brand as an important hand in promoting high-quality and full employment, and has successfully created "Nanjing Quhu Rice Processor" "Nanjing Lishui New Energy Vehicle Mechanic" for three consecutive years from 2022 to 2024. "Lishui five-plum (berry) new farmers"3 provincial labor service brands with unique Lishui characteristics, which plays an important role in promoting innovation and entrepreneurship, increasing farmers' employment and income, and comprehensively revitalizing the countryside.
Lishui Wumei (Berry) New Farmer
Lishui has unique agricultural resources, especially strawberries, plums, blueberries, poplars and blackberries known as "Lishui Five Plums (berries)", which are famous far and near, attracting more and more "new farmers" to set up their roots in Lishui, and lead the people to employment and increase their income with the knowledge and skills they have learned. The new farmers have injected new energy for rural revitalization.
In the town of Baima, Nanjing Shuangji Agricultural Development Co., Ltd. chairman Zhou Hui, back to his hometown to start a business planting blueberries for more than 20 years, from the beginning of the "water" to become a scale to lead the townspeople to do together, and then intelligent planting to promote the transformation and upgrading of the blueberry industry, he planted blueberries acreage yield of traditional planting 3-4 times as high as 200,000 yuan per acre benefit! is nearly 10 times the traditional planting mode. Under his leadership, more and more members of the cooperative, the benefits are getting better and better.
In recent years, Lishui district human resources and social departments give full play to the advantages of five plum (berry) characteristic industries, make every effort to create "five plum (berry) new farmers" labor brand, promote the deep integration of agriculture, culture and tourism through a series of activities, promote the new farmers to increase their income and get rich; give full play to the demonstration of employment and entrepreneurship bases in Fujiabian college students' entrepreneurship park, Nanjing White Horse National Agricultural Science and Technology Park and other employment and entrepreneurship bases. It also plays a leading role in the demonstration of employment and entrepreneurship bases such as Fu Jiabian College Students' Entrepreneurship Park and Nanjing White Horse National Agricultural Science and Technology Park, and carries out employment and entrepreneurship guidance, live broadcasting and field classroom and other support activities to cultivate high-quality new farmers. At the same time, strengthen the park platform and talent team construction, guiding new farmers to join the five plum (berry) characteristics of the industrial planting team, and promote the deep integration of labor brand and industrial development. At present, the region's existing five-plum (berry) growers more than 3,000 households, driving farmers to employment of more than 40,000 people, annual output value of 1.85 billion yuan.
Nanjing Lishui New Energy Vehicle Mechanic
"New energy automobile technology is an emerging profession, the learned profession just match, in this work half a year since full of confidence, looking forward to as soon as possible to realize the butterfly change from technician to engineer." Huang Xintong, who graduated from Nanjing City Vocational College in 2024 majoring in new energy automobile technology, is a new energy power assembler in the battery workshop of Nanjing Chang'an Automobile Co., Ltd. and is responsible for battery assembly.
New energy automobile industry is a 100 billion industrial cluster that Lishui focuses on building, gathering new energy automobile vehicle enterprises such as Kaiwu, Chang'an and Hengtian Leader, as well as more than 100 core parts and components enterprises such as Beehive, Xinwanda and Brembo, forming a new energy automobile industry ecosystem covering the upstream and downstream industry chain. 2024, Lishui new energy automobile industry will complete the output value of 60 billion yuan, and the production of complete vehicles will exceed 100,000 units. In 2024, Lishui's new energy automobile industry will have an output value of 60 billion yuan and vehicle production will exceed 100,000 units.
Relying on the booming development of new energy automobile industry, Lishui district human resources and social affairs department adopts multi-channel to get out and introduce, diversified services, actively carries out school-enterprise cooperation and docking, labor service collaboration and docking, and organizes the key new energy automobile enterprises such as Kaiwu Group and Changan Automobile to enter colleges and universities and labor bases for recruiting and carrying out human resources services, and polishes the brand of "Nanjing Lishui new energy automobile mechanics" labor service, and the employment multiplying effect is increasing. "In 2023, there will be more than 20,000 new energy automobile mechanics in the region.
Nanjing Chuhu Rice Processor
Lishui, located in the hometown of fish and rice in the south of the Yangtze River, has a history of more than 500 years of rice cultivation. As the first batch of strong agricultural towns with rice industry chain as the leading industry, and "Flavorful Rice Town" in Jiangsu Province, Hefeng Town has a number of influential rice brands in the country, province and city, such as "Quhu".
As "Quhu" rice sells well all over the country, Lishui District Human Resources and Social Affairs Department has created the labor brand "Nanjing Quhu Rice Processor" according to local conditions, through strengthening the construction of talent team and vocational skills training, and carrying out the activities of displaying and exchanging the labor brand and recruiting on special occasions, etc..Drive more than 50,000 farmers around the region to grow food, high-quality rice for local farmers to increase annual per capita income to more than 2,000 yuan, the region's grain output of more than 200,000 tonsThe labor brand has attracted a total of 32 cooperative units. At the same time, the labor brand has attracted a total of 32 cooperation units, product sales contract size of tens of millions of dollars, for the surrounding and even provinces, cities and farmers continue to increase income to provide a strong support.
