October 20, 3:00 pm, Xuanwu Lake, Nanjing University student Wang Yu out of the subway line 4 Gangzi Village Station, a familiar way straight to the Jinling style neighborhood lawn, a cultural fair called "Su Chinese medicine - line world" is being held. The collision of apricot skills and the trend of the bazaar, the "Hall of Hope and Wine", "the tide of Chinese medicine bureau" and other areas of the long queue.
○ This is probably the most popular type of fair in Nanjing in months.Parks and lakes, downtown shopping malls, tertiary hospitals, maternal and child health clinics, community health centers have become the most conspicuous signboards, red ginseng, Sichuan shellfish, Huanglian, sandalwood and a host of other traditional Chinese medicinal herbs set up stalls, "spring and summer growth," "harvest in autumn and winter," and other phrases, attracting crowds! The Chinese herbal medicine stalls are full of Chinese medicinal herbs, such as red ginseng, Sichuan shellfish, sandalwood, and so on.
○ "There aren't many older people, it's all crunchy young people, each with a red neck shave." Someone passed by suspiciously, "This is the group that hated wearing fall pants under their uniforms in school."
○ Both to follow the trend of taste, but also want to really see the disease, red hot Chinese medicine market behind, hiding a generation of young people's simple voice.
01"Unexpectedly hot."
After eight years of business planning, Liang Peng, the head of the marketing department of Jinmao Exhibition City, was still surprised by the scene in front of him.
character used in Taiwan as a substitute for a real name (like "X" in English) The 20-stall "Save the Crispy Youth" street health fair opened at 3 p.m. in the street plaza, and Chinese medicine practitioners have not left their seats since, with a steady stream of people lining up until 8 p.m. to close the stalls.Liang Peng and his colleagues had to take turns to persuade in advance: "We are going to close the stall, everyone do not line up, there are still tomorrow."
After three months, the heat is still not reduced. September 15, the Mid-Autumn Festival holiday, Typhoon "Bebija" continues to approach Nanjing, Gulou Wuyue Plaza "Crispy Youth Health Market", the mall activities department director Zhang Yinhong from morning to night to put their own "Nail" in the scene, pay attention to every move here.
○ This is located in the core of the old city of Nanjing, a commercial complex, surrounded by old neighborhoods more than 20 years old, the car to drive here to unconsciously decelerate, popular with the elderly bank outlets, gold stores all over the streets.
○ But in the Chinese medicine bazaar opened two days, countless young faces from all directions, only a few hundred square meters of the square in front of the door surrounded, some people specifically for this leave, the farthest from the Yuhua, Jiangning, Liuhui come.The backstage data collected from Little Red Book readers at the event's punch points showed a basic concentration between the ages of 18 and 27.
Zhang Rongchun, director of the Department of Traditional Chinese Medicine at Zhongda Hospital affiliated with Southeast University, takes the pulse of the town. With one hand, he found various diseases in the five organs and six bowels of the body, which is called the "first pass" of the market, and therefore the most popular. The 30-year chief physician has never seen such a scene, six hours, he did not have time to get up to go to the bathroom, so did not dare to drink too much water, dinner is the organizers from the mall to bring a burger.
02"Nothing fools an old herbalist."
○ Before coming to the Chinese Medicine Bazaar, Wang Yu didn't think he had any major health problems.
Like her roommates, she has a good appetite, sleeps well, and is in good spirits, and the only time she admits that she is a "brittle youth" is during the semesterly physical. But when she stuck out her wrist and tongue, the physician across from her asked her bluntly, "Do you stay up so late that you can't flush the toilet?"
○ This goes hand in hand with Wang Yu's life. At its peak, she and her roommate catch up on two or three variety shows at the same time, can stay up until they go to bed after 12 p.m. every night, set three or four alarms five minutes apart to catch up on early morning classes, and turn up sleepy in afternoon classes. "Liver fire and spleen and stomach weakness will cause problems in the long run." She received advice from her physician.
character used in Taiwan as a substitute for a real name (like "X" in English) Someone joked on a social media platform that "no ailment can escape the pulse of a Chinese medicine practitioner." Zhang Rongchun drew a portrait of this class of young people with three fingers - a weak spleen and stomach, heavy dampness, unformed stools, and poor sleep quality."In the end, it's still caused by bad habits, love of anger, heavy thinking, stress, often staying up late, eating spicy and cold food."
In the short six hours of the market, he has seen almost everything about the youth of today. Sometimes just after reminding young people to eat less spicy, the other blurted out "we just ate hot pot over"; Nanjing from the fall to winter season, the intake of cold in traditional Chinese medicine is a big taboo, but the young people coming and going, holding a few iced fruit tea; the face of the girl who claimed to feel tired from time to time, he urged him to "exercise more", but was half-jokingly stubborn sentence, "it is because of fatigue do not have the strength to exercise. "more exercise", the results were half jokingly stubborn, "is because of fatigue only have no strength to exercise ah".
03"Cure both the disease and the spiritual implosion."
○ holding 4-year-old daughter shopping around, 90 "baby mom" Wang Lin in Xuanwu District Maternal and Child Health Center stall stopped. After an interview, the doctor determined that the child is allergic. Listening to the advice, she made a special trip the next day to buy a bottle of Chinese medicine made of eczema ointment. "I always have Dinaid cream at home, so I'll try a different Chinese medicine this time."
○ In the last two years, Wang Lin began to buy Chinese medicine scented capsules, pillows, office often prepared astragalus, hawthorn, Poria and other health tea, "treatment of the disease" concept of health permeate into the way of life.
character used in Taiwan as a substitute for a real name (like "X" in English) As a matter of fact, traditional Chinese medicine has been making its way into the minds of young people over the years.Tucked away in the alleys of Majia Street, Jiangsu Pharmaceutical Research Institute Hospital of Traditional Chinese Medicine, Vice President Pan Lingfeng has found that weight loss has become the program of choice for many young people prone to obesity. Cases of losing 20 pounds in a month abound in her hospital.
○ "Hypertension, high blood pressure, high blood fat, high uric acid, are also approaching young people. In the past, people relied on long-term western medicine to control it, but in fact, in Chinese medicine, through dietary regimen, Chinese medicine taking, acupuncture and cupping and other physical therapy modalities in parallel, you can achieve very good results." Pan Lingfeng said.
○ Like Wang Lin, Zhao He came to the bazaar to seek professional advice.
○ She describes graduating from college as a watershed moment. After three years of working, the troubles of contemporary youth, which she had previously only heard about on talk shows, came to her door one after another.
○ Zhao He works for a design company. Due to the small size of the business, the young woman was quickly put in the main position of the project team. "It's true that growth is fast and all kinds of things push you, but the pressure is also really high."
○ The frequency of cleaning the shower floor drain crept up, her hair clogged there. Whenever a pimple breaks out on her face, she loses her mind a bit and swipes on short video platforms to see more promotions of any skincare product. Sometimes when she can't sleep at night, she pulls out her cell phone and swipes through food videos, and unlike when she was rummaging for snacks in college, she's starting to control herself from ordering takeout.
○ The smell of mugwort began to emanate from the company's large open room of dozens of people. She and her coworkers cut back on the number of milk teas they ordered, choosing to reduce the sugar level again and again.
In her opinion, the popularity of the Chinese medicine bazaar just proves that the "crunchiness" of this generation of young people is not just a paragraph."Some people are genuinely physically ill, some people are simply feeling mentally ill and need some outlet to vent their emotions, and elements like pampering and laying flat naturally become that outlet."
Therefore, on social media platforms, some people describe visiting Chinese medicine bazaars as a way to "remove the taste of work and save the spirit from internal consumption," and regard it as a "place to renew life" and "an exclusive charging station for workers! "Zhao He thinks that he and his peers are the same. Zhao He believes that the workplace and life pressures faced by himself and his peers are similar.
04"Good doctors and good medicine complement each other."
○ Xu Bin, vice president of CUH affiliated with Southeast University, decided to seize this opportunity before him.
character used in Taiwan as a substitute for a real name (like "X" in English) Before they were invited to participate in the Chinese Medicine Bazaar for the first time, the older Chinese medicine practitioners in the department subconsciously asked, "What is "Crispy Youth"?" Now, they really feel the enthusiasm and appeal of the "crispy youth".Xu Bin observed that there have been young people appearing in the Chinese medicine department, "like a repeat customer". In the past, health tea and barley soup were only sold at TCM clinics. Now, he is considering putting tea bags on sale in the hospital to further meet the needs of young people.
○ Pan Lingfeng has also found that TCM centers like theirs are springing up in the city.In 2023, the number of TCM-type clinics nationwide increased by nearly 12,000, quadrupling the number compared to the 3,000 increase in 2022.
In recent years, the National Health Commission has expanded the list of "medicines and foods with the same origin" several times, and now more than 100 substances have been selected. With the enthusiasm of the Chinese medicine market, Pan Lingfeng hopes to spread the concept of "the same source of food and medicine" to a wider audience. In two months, she and her colleagues have designed and launched five herbal teas to dispel dampness, nourish the skin and calm the nerves, as well as a footbath packet, and five medicinal dietary packets for the sub-health of young people are also being developed, all of which are from the list of the "the same source of food and medicine" catalog.
character used in Taiwan as a substitute for a real name (like "X" in English) From the "coffee milk tea with goji berries" punk health to the "Chinese herbal medicine and sour plum soup" Chinese health, nowadays, herbal tea drinks are also more and more sought after by young people.On September 29th, the "Guochao Health Bureau" in Qixia Mountain was bustling with the fragrance of medicine. A wide variety of Chinese medicine health tea, food, cultural and creative products, people are dazzled. Healthy and delicious "national trend of health products", favored by the public.
○ The evening of October 18, a Chinese medicine night market in the Maqun Merchants Garden City shopping mall hall "stalls for business", famous doctors, appropriate technology, Chinese medicine tea, meridian testing and Chinese medicine beauty and other stalls have been "open for business", attracting a large number of people to come to the consultation Experience.
○ The relevant person in charge of Nanjing Combined Hospital of Traditional Chinese and Western Medicine introduced that in addition to Chinese medicine tea drinks, Chinese medicine masks, scented capsules, and all kinds of Chinese medicine cultural and creative products are also very good response.
It is often said that "good doctors and good medicines complement each other", which means that the efficacy of a Chinese medicine is good or bad, and the craftsmanship of the pharmacist plays an important role. However, with the passage of time, some Chinese medicine concocting techniques are facing the risk of being lost, and the construction of the old pharmacist inheritance workshop should not be delayed.
At the beginning of this year, Nanjing announced the first batch of "Nanjing old pharmacist inheritance studio" list, in which Nanjing Hospital of Traditional Chinese Medicine Xia Qin, Lei Maohua, Li Wen, Nanjing Hospital of Integrative Medicine Chen Leiyao, Nanjing Lishui Hospital of Traditional Chinese Medicine Zeng Bailin, Nanjing Liuhui Hospital of Traditional Chinese Medicine Zhao Linguang six old pharmacist inheritance studio is listed among them.
character used in Taiwan as a substitute for a real name (like "X" in English) Behind the "new Chinese health care", it is the traditional Chinese medicine active innovation and change of the vivid exploration, hope to attract more young people to pay attention to Chinese medicine, so that Chinese medicine glows with a new charm.
