近日，江苏省文旅厅发布了《江苏旅游游客满意度调查研究报告（2024年上半年）》。
Recently, the Jiangsu Provincial Department of Culture and Tourism released the Jiangsu Tourism Visitor Satisfaction Survey Research Report (First Half of 2024).
报告显示，全省13个设区市中，南京以85.20分名列游客满意度综合指数全省第一，也是省内唯一达到“满意度高”水平（85分以上）的城市。
The report reveals that among the 13 prefecture-level cities in Jiangsu Province, Nanjing ranks first in the comprehensive index of tourist satisfaction with a score of 85.20. It is also the only city in Jiangsu Province to reach the “high satisfaction” level (above 85 points).
上半年，全市文旅系统借助高科技、数字化等手段，在5G、VR、AR、大数据、人工智能加持下，旅游、演出、逛展、看戏得以突破时空界限，使得“文旅+”新玩法层出不穷，新产品“百花齐放”，令游客“常游常新”。
In the first half of the year, leveraging high technology and digitalization, along with the enhancements from 5G, VR, AR, big data, and artificial intelligence, Nanjing’s cultural and tourism system has broken through temporal and spatial boundaries. This has led to an endless array of new “cultural tourism +” activities and a blossoming of new products, providing tourists with ever-new experiences.
此外我市进一步提升中外游客在宁游览便利度，不断优化服务，使得中外游客纷纷与“宁”相约。
Moreover, Nanjing has further improved the convenience of Chinese and international tourists visiting Nanjing by continuously improving services, resulting in numerous visitors making plans to visit Nanjing.
根据省文旅厅旅游统计口径测算，上半年我市共接待游客1.03亿人次，可比口径增长32%；实现旅游总收入1347亿元，可比口径增长23%。
According to the tourism statistics of the Jiangsu Provincial Department of Culture and Tourism, Nanjing welcomed 103 million visitors in the first half of 2024, a comparable increase of 32%; achieving a total tourism revenue of RMB 134.7 billion, up by 23% on a comparable basis.
这份《江苏旅游游客满意度调查研究报告（2024年上半年）》认为，南京拥有丰富的旅游景区、文博场馆资源，节假日经常跻身全国旅游热门目的地城市排行榜，有能够担当“顶流”位置的老牌景点。
The Jiangsu Tourism Visitor Satisfaction Survey Research Report (First Half of 2024) states that Nanjing, with its rich resources of tourist attractions and cultural venues, frequently ranks among the top hotspot destinations during holidays in China, hosting several iconic attractions capable of leading the trend.
此外，南京坚持以科技赋能文旅，以创新创意增加新鲜感和体验感，对游客常年保持较强的吸引力。
Additionally, Nanjing insists on empowering culture and tourism through technology and increasing novelty and experience via innovation, maintaining a strong appeal to tourists all year round.
报告从城市整体环境、旅游区点质量、旅游相关要素、旅游安全保障、文旅融合发展、智慧旅游建设、文明旅游宣导、诚信旅游服务、旅游口碑9个维度进行旅游满意度评价。
The Report evaluates tourist satisfaction from nine dimensions, including the overall urban environment, quality of tourist areas, tourism-related elements, tourism safety assurance, integration of culture and tourism, smart tourism development, promotion of civilized tourism, integrity in tourism services, and tourism reputation.
以到访城市的游客为调查对象，充分考虑了年龄、学历、收入、性别等基本特征结构，且覆盖了本地游客、外地游客、团体游客和零散游客，全省抽样7523份，其中南京抽样1470份，也涵盖了旅游景区、旅游度假区、休闲街区、文旅消费集聚区、乡村旅游点、主题旅游点、文博场馆、星级饭店、等级民宿等旅游场所。
The survey targets visitors to Nanjing, taking into account basic characteristics such as age, education, income and gender, and covers local and non-local visitors, group tourists, and individual travelers. A total of 7,523 samples were collected across Jiangsu Province, including 1,470 from Nanjing, encompassing tourist attractions, resorts, leisure districts, cultural and tourism consumption clusters, rural tourism spots, themed attractions, cultural venues, star-rated hotels, and graded homestays.
在问卷调查、关键问题访问、“神秘游客”暗访、网络舆情监测等基础上，综合行业专家评价等调查结果，报告认为，游客对南京城市整体环境、旅游相关要素、文旅融合给予较高评价，旅游口碑表现突出，旅游整体形象良好，诚信经营服务、安全保障整体满意度高，旅游区点整体吸引力、数字文旅体验、文明旅游宣导认可度较高，旅游休闲和运营服务商较好，旅游游客满意度综合指数达到“满意度高”水平，全省排名首位。
Based on questionnaires, key issue interviews, undercover visits by “mysterious visitors”, and online public opinion monitoring, combined with evaluations from industry experts, the Report concludes that tourists highly appreciate Nanjing’s overall urban environment, tourism-related elements and the integration of culture and tourism. Nanjing’s tourism reputation stands out, with a positive overall image, high satisfaction with integrity in operations and safety assurance, and strong appeal in tourist areas. Additionally, digital cultural and tourism experiences and the promotion of civilized tourism are well recognized, with good performance in tourism leisure and operational services. Consequently, the comprehensive index of tourist satisfaction in Nanjing reaches the “high satisfaction” level, ranking first in Jiangsu Province.
